Video Ad Marketplace | Engage desktop and mobile audiences with video

What we do


Smash your campaign goals with Unruly's premium video ad marketplace. We use unique, first-party emotional data to power UnrulyX and help advertisers better engage global audiences on brand-safe, premium sites, while helping publishers grow revenue from their audiences. Don’t just reach people. Move people.

Full circle or pick & mix

Supercharge every part of your video advertising campaign with our emotional data-powered marketplace. Reach users at scale through our UnrulyX or go for the whole enchilada with a completely connected campaign.

UnrulyEQ Custom & Popular Audiences
allow you to target the relevant audiences
at scale by understanding the characteristics
that help supercharge your campaign.
Reach 1.44bn people worldwide in scaled,
brand-safe environments, supported by
UnrulyX Shield, with polite and
highly-viewable formats.
UnrulyEQ Lift helps you understand and
measure post-campaign impact on brand
metrics like purchase intent and favorability.
UnrulyEQ Max uncovers insights around the
emotional impact of your ad, as well as key
trends in industries, audiences and brand metrics
powering your distribution strategy before launch.
UnrulyX Edit Suite unlocks the true
potential of your ad by providing
turnkey content solutions to match
your ad with your platform and
ormat of choice.

For advertisers

More engaged views - fast, safe and at scale. Unruly’s first-party data helps 91% of AdAge brands test, target and engage with global audiences on brand-safe, premium sites while smashing campaign goals.

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For publishers

More revenue from more pages. Unruly uses emotional targeting and polite formats to more efficiently monetise sites and audiences without the need for pre-existing video content.

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How we do it – our core products


UnrulyX - Premium, brand-safe and massively scaled
UnrulyX - Premium, brand-safe and massively scaled

With 82% of views delivered on comScore 1000 sites, UnrulyX is the data-powered video marketplace advertisers can trust. Polite outstream formats allow publishers to better grow revenue without the need for pre-existing video content.

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UnrulyEQ - Turn the emotion up to 11
UnrulyEQ - Turn the emotion up to 11

UnrulyEQ is an unrivalled content testing and targeting solution that uses emotional data to supercharge campaign impact, boosting brand metrics by as much as 80%. Advertisers can better understand the impact of their ads, and identify relevant audiences at scale, while publishers’ inventory gets filled with more relevant ads.

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