UnrulyEQ is about emotional and brand impact. Emotional ad campaigns create preference, lead to decisions and are about twice as effective as rational advertising. Make sure your campaigns deliver on your brand metrics with our emotion-powered testing and targeting solutions.
Think bigger, go deeper
Sharpen your competitive edge with UnrulyEQ’s strategic industry and audience playbooks and gain invaluable insights on the video landscape.
With a custom UnrulyEQ Playbook, advertisers also get a snapshot analysis of their video’s impact via UnrulyEQ Lite.
Discover the full emotional and brand impact of your video ads and find out which moments are working the hardest with UnrulyEQ Max, all before your ad is distributed, giving it the best chance of success.
A full UnrulyEQ Max study includes:
- Content optimisation recommendations
- A facial coding trace of participants’ emotions (opt-in up to 500 people)
- A skip score – how likely viewers are to skip your ad
- Qualitative responses – what did viewers like and dislike about the video?
- Analysis of key brand metrics and uplifts
- Cultural insights (leveraging Hofstede methodology)
Get a deep analysis with UnrulyEQ Max or use our quick turnaround UnrulyEQ Lite version.
Get measurable insights into a campaign’s impact – including uplift, recall and purchase intent following campaign delivery.